The business landscape today is highly competitive. Marketers need to regularly refurbish their marketing plans to ensure that businesses are well-positioned to adapt to the market better in the coming year. Only the most adaptable marketers will be able to tailor their plans well enough to survive and grow. Here are some marketing trends from 2020 that will affect the growth of your independent business.
Defining a trend can be difficult because it differs from industry to industry and depends on whether the trend is business-to-business or business-to-consumer. Trends will likely take root rapidly in the younger demographic and become an established element of the client journey.
Trends to watch out for:
Considerable statistics are showing that consumers dedicate a good share of their time to watching video content. In fact, as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Videos are a quick, efficient, and cost-effective approach to sell your product to a vast online audience.
Most social media platforms, particularly Facebook and Instagram, allow you to broadcast live videos from wherever you are. To be effective, live video does not need to be overly produced or require a professional video maker. Similarly, using video on Instagram and Facebook Stories is a simple and successful approach to engage with followers.
Engaging and fun videos are not too difficult or expensive to make. All you need is a definitive idea and storyline for your video, some basic video editing skills, and good video editing software.
Privacy and Transparency
While the quick and all-consuming expansion of digital media has opened up a whole new universe regarding how we access services and information, it has also been a double-edged sword. The acquisition, storage, and use of our personal data have garnered a lot of attention – much of it negative, thanks to data breaches, hacks, and misuse, as well as the spread of misinformation and fake news.
As a result, we now live in a post-truth culture, with government, brand, and media confidence at an all-time low. In a polarized environment, regaining customer trust is now a major responsibility.
Segmentation and targeting
There is a growing trend moving away from mass marketing and toward a more personalized strategy. People are now being advertised from so many directions that it can be overwhelming. It is now easier for customers to unsubscribe or unfollow your material if it is not relevant.
Segmented marketing entails categorizing your audience into broad categories based on their behaviors and purchasing habits and then personalizing your marketing tools to fit their tastes. While this takes more time and work than sending out mass emails to hundreds of people at once, it is more likely to result in a higher conversion rate.
This involves evaluating whether someone is new to your brand or a long-time consumer, and whether or not they would recommend you to friends and the level of support they require from you.
Quality over quantity, mordoing
Despite the expectation of being able to do almost everything online, many of us want to cut back on the amount of time spent online. We are all getting more conscious of our screen usage, and wellness apps, like Google’s Digital Wellbeing, are becoming popular.
Low-quality information in large quantities is becoming obsolete. The SEO algorithms, which used to favor huge content volume, are now much more geared toward providing quality material that answers people’s questions. As an independent brand, you need to be strategic about the content you put out.
- Concentrate on content that is both valuable and educational, as well as content that showcases your experience.
- Concentrate your efforts on cultivating dedicated followers who are more inclined to interact with you and your product.
The transition to social media is not just restricted to customer support and interaction; certain platforms, such as Instagram, are now allowing customers to buy products through the medium. This means that posts can be linked to e-commerce sites and tagged with products.
Consumers are using Instagram in the same way as a company website, and we expect this trend to continue next year. This mix of e-commerce and social media is expected to continue beyond 2021, providing businesses with an opportunity to establish a competitive advantage.
Investment in customer service and marketing technology
People are increasingly expecting quicker responses from sellers and businesses in this age of the internet. There are no fixed office hours on social media or e-commerce websites. Not only do potential consumers expect you to be on Twitter, Facebook, Instagram, and other social media platforms, but they also want to be able to interact with you on those platforms at all hours of the day. If you cannot do this, you risk losing the business to someone who will.
Here are a few tools that can help you-
Visitors to your website can communicate with your company using chatbots. They can be used as a human-operated instant messaging system. You can also set up automated responses to frequently asked questions or requests. This gives your client an easy spot to find answers.
Social media messages
Check your social media direct messages and comments regularly. Try to interact as soon as possible, at the very least before the next working day begins. This can be a little time-consuming and demanding, but it helps your brand gain traction quickly.
FAQ section on your website
Another strategy is to avoid questions from being asked in the first place by ensuring that the solution is available on your website or social media page under an FAQ section. If you get the same questions all the time, it is time to rethink what information you are giving out to the public.
Best Marketing Trend:
Here you come to know about the best marketing trends that are going on nowadays.
Continue Digital transformation
Always keep the focus on meaning and purpose
The Death of cookies
sale more and more on social media
An influencer can grow it Properly
A new year is an excellent time to evaluate your marketing strategy and make plans for the future. Perhaps a few minor tweaks are all that is required to make your marketing strategy even more effective.
If making the many necessary changes at once seems daunting, consider concentrating on one aspect at a time. Begin by ensuring that your website is search-engine-optimized and controlling your online reputation, then work your way forward from there.